Mobile Fix: iPad2, location based SMS & mobile SEO

Simon Andrews, founder of the full service mobile agency addictive!, on the launch of the iPad2, location based SMS and mobile SEO...

So what happened this week? Oh yes - Steve Jobs showed up to announce the new iPad. Whilst it's great to see him back at work we're not as excited by the iPad2 as many.

Yes it's thinner and faster. It has a camera - front and back. You can decide whether the hardware switch works as a mute or an orientation lock. It comes in white and has a cool cover. The killer mac apps of Movie and Garage Band are now optimized for the iPad.

So it's improved - and it's the same price. So if you are RIM, HP, Samsung and the rest of the pack producing tablets, it's back to the drawing board as no-one is going to buy anything other than an iPad this year.

But to us, it's more iPad 11 than iPad 2. All the new features are incremental and the fact they can ship it next week shows it been planned for a while.

Our money is on iPad3 being launched in time for Christmas. Now that should be very special.

Google I/O 2010 - SEO site advice from the experts

http://www.youtube.com/watch?v=7Hk5uVv8JpM

what to avoid. Keywords

Keywords

• Avoid single-word terms
• Avoid terms that are too broad
• Avoid terms that are too specific
• Avoid terms that are unpopular
• Avoid highly-competitive terms
• Mine your server reports
• Target word variants and word order

How Many Links Does it Take to catapult your site?

The actual number of links it takes to catapult your website to the top of the search engine returns depends on the amount of competition your site is up against. Typically, however, most webmasters will find, unless in an extremely competitive topic or niche, that around 20 trusted backlinks will result in the high rankings you are looking for.
PageRank, which really is just the final calculation based on everything the search engines look at, and reflects search engine “trustworthiness,” is a sum of the following factors:

• Well-crafted, relevant content that piques a site visitor’s interest, holds it, and delivers the important information they are searching for in a compelling way
• Strong headlines that are enticing and prompt the reader to read the page’s content, while simultaneously enticing the search engines