PageRank, which really is just the final calculation based on everything the search engines look at, and reflects search engine “trustworthiness,” is a sum of the following factors:
- Well-crafted, relevant content that piques a site visitor’s interest, holds it, and delivers the important information they are searching for in a compelling way
- Strong headlines that are enticing and prompt the reader to read the page’s content, while simultaneously enticing the search engines
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